The city is recruiting local businesses to get involved in the weeklong event.
A marketing program for Lake Forest businesses, begun in 2009, is going a step further this summer.
Shop and Dine Lake Forest, as the program is called, is launching a Shop and Dine Lake Forest Week this August.
Local businesses can participate in the weeklong campaign, which is intended to give businesses greater exposure to potential customers for free, said Jessica Gonzales, an economic development specialist with the city of Lake Forest.
"We're encouraging every Lake Forest business to participate in this event," she said.
From Aug. 7-14, citywide promotional deals and discounts from participating Lake Forest businesses will be available to residents and out-of-towners alike.
The city's Economic Development Department will advertise the promotional offers with mailers to the community and posts on the Shop and Dine website.
There won't be any permit fees for live music or entertainment, which the city is encouraging that participants provide for visitors.
The deadline to submit promotional offers is coming up: June 17 is the final day for prospective participants to be included in the advertisements that will be sent out telling residents about Shop and Dine Week.
Lake Forest businesses and shopping center property managers wishing to participate in Shop and Dine Lake Forest Week can get in touch with Economic Development at 949-461-3567 or through email.
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